Ever since it became the spa residence of the Grand Duke of Tuscany, Bagni di Pisa has attracted many important people linked to culture. Amidst the hot springs, the thermal baths, the nature trails and the panoramic points, meetings took place and ideas that could not be conceived elsewhere were exchanged. The heirs to the European thrones and the exponents of the higher nobility met with painters, architects, sculptors, and musicians. This location has in fact hosted eminent figures such as Gustaf of Sweden, George IV of England, Vittorio Alfieri, Percy and Mary Shelley, the Cardinal of York, and even Carlo Goldoni.

Bagni di Pisa remains this way: it is an oasis of wellness as well as a centre for culture, events, and art. It is a refuge for the protagonists of the great Tuscan festivals, and the location of choice for both rock and opera stars. It is the hub for events such as the Endurance World Championship, one of the most important events in the global horse racing scene. It hosts authors and fans from all over the world when the Lucca Comics convention comes around, as well as music stars during the Lucca Summer Festival.

At Bagni di Pisa, you may meet a kind stranger at the spa who looks oddly familiar, just before realising that they are a world-famous artist.

The thermal springs flow untouched, and the warmth of the pools allows time to seemingly stop. This is where the inspiration for art and new ideas is found. This is where beauty has been generating new beauty for centuries.